Estonia Names Athletes, Wins Candy Bar Contract

Estonia's Olympic Committee never thought selecting its 27 athletes and 33 coaches for the Vancouver Winter Olympics could be so profitable. But Pepsico, a key sponsor of the Vancouver Olympics, monitors all entrant names, and almost immediately selected athlete Indrek Tobreluts. "No," said a Pepsico spokesman, "our new candybar will not be named Indrek. The 'drek' part is unappealing." It is the Tobreluts part that interests Pepsico, and beginning next month they will launch a 200-million dollar advertising campaign behind a new triangle shaped candybar. The Estonian Olympic Committee says they are confident some of the other athletes' names would be soon selected as product monikers. "Kaspar Kokk has a pretty interesting last name," noted an Olympic Committee member. "The Trojan people have opened discussions with us."